Enterprise Churn Analytics & Strategy

Overview: Mentored an enterprise data team from start to finish as they executed an Exploratory Data Analysis (EDA) project focused on customer churn.

Mentorship & Approach

• Analytical Framing: Guided the team in structuring churn drivers, customer segmentation, and loyalty metrics into a coherent EDA scope.
• Technical Advisory: Reviewed methodology and visualizations at each stage, steering the team toward statistically sound, business-relevant conclusions.

Key Outcomes

Translated the team's findings into strategic recommendations for improving customer retention and loyalty.